Topics covered include:

  • An introduction to Google AdWords functionality and the user interface
  • Creating a new Google AdWords campaign
  • Creating Google AdWords adverts
  • Selecting appropriate keywords for your campaigns
  • Setting budgets and selecting the most appropriate bid for each campaign
  • Monitoring and evaluating the results of your AdWords campaigns

Google Adwords is a practical, hands-on half day workshop. You will have live internet access through a notebook computer that will allow you to access your own Google Adwords account, and then create and publish your first Google AdWords campaign before the end of the session.

You will also be given a comprehensive training manual of all the material covered in the session, which will allow you to continue the work when you are back in your business.

You can download a sample page of the Google AdWords workbook.

Google Adwords costs £100 + VAT including use of computer equipment, refreshments and training materials.

Your business may be eligible for up to 50% funding of the workshop fee from the eight councils in the Metro West region - Glasgow City Council, West Dunbartonshire Council, East Dunbartonshire Council, North Lanarkshire Council, South Lanarkshire Council, Renfrewshire Council, East Renfrewshire Council and Inverclyde Council.

We are currently planning our Autumn workshop dates which will be published in August. If you woujld like more information in the meantime, please Contact Us or call 0141 227 2162.