Topics covered include:

  • An introduction to Google Analytics functionality and the user interface
  • How to customise your Google Analytics dashboard
  • Analysing your Visitors Traffic Sources and Content reports
  • How to set up Goals and analyse your website site 'conversions'

Google Analytics is a practical, hands-on half day workshop. You will have live internet access through a notebook computer that will allow you to access your own Google Analytics account and view your website statistics live as you work through the workshop content.

You will also be given a comprehensive training manual of all the material covered in the session, which will allow you to continue the work when you are back in your business.

You can download a sample page of the Google Analytics workbook.

Google Analytics costs £100 + VAT including use of computer equipment, refreshments and training materials.

Your business may be eligible for up to 50% funding of the workshop fee from the eight councils in the Metro West region - Glasgow City Council, West Dunbartonshire Council, East Dunbartonshire Council, North Lanarkshire Council, South Lanarkshire Council, Renfrewshire Council, East Renfrewshire Council and Inverclyde Council.

We are currently planning our Autumn workshop dates which will be published in August. If you woujld like more information in the meantime, please Contact Us or call 0141 227 2162.