Topics covered include:

  • Creating a new 'unique voice' for your website that helps differentiate your business
  • Writing content by identifying the information needs of your target audiences
  • Producing copy that is objective, concise and easily read and which will help your website get found on the leading search engines
  • Develop an in-house copywriting Style Guide to ensure consistency of communication for everyone in your business that writes copy for the website

Web Copywriting is a practical, hands-on half day workshop. You will have live internet access through a notebook computer that will allow you to create a text file of new page content that you can take away with you to complete. You may also be able to make changes directly to your website content if you have a web-based content management system.

You will be given a comprehensive training manual of all the material covered in the session, which will allow you to continue the work when you are back in your business. You will also be given an electronic copy of a draft Style Guide that you can amend for your own business organisation.

You can download a sample page of the Web Copywriting workbook.

Web Copywriting costs £100 + VAT including use of computer equipment, refreshments and training materials.

Your business may be eligible for up to 50% funding of the workshop fee from the eight councils in the Metro West region - Glasgow City Council, West Dunbartonshire Council, East Dunbartonshire Council, North Lanarkshire Council, South Lanarkshire Council, Renfrewshire Council, East Renfrewshire Council and Inverclyde Council.

We are currently planning our Autumn workshop dates which will be published in August. If you woujld like more information in the meantime, please Contact Us or call 0141 227 2162.