E-Mail Marketing
E-Mail Marketing shows you how to plan, publish and evaluate successful e-mail marketing campaigns.
Trainees without access to their own e-mail marketing software will be given free access to our MailEnergy e-mail marketing system.
Topics covered include:
- Planning your Campaigns and individual newsletters
- Writing effective Subject lines to increase open rates
- Writing e-mail newsletter content and linking back to website content
- Creating calls to action and improving response rates
- Increasing the chances of forwarded messages and viral marketing
- Campaign reporting and evaluating
E-Mail Marketing is a practical, hands-on half day workshop. You will have live internet access through a notebook computer that will allow you to create content that can use in your next e-mail marketing campaign.
Trainees will also be given free access to our MailEnergy e-mail marketing system.
You will also be given a comprehensive training manual of all the material covered in the session, which will allow you to continue the work when you are back in your business.
You can download a sample page of the E-Mail Marketing workbook.
There are no publicised dates at present for running the E-Mail Marketing workshop however Contact Us or call 0141 227 2162 if you are interested in attending.
The E-Mail Marketing workshop can also be run in-house for your own staff, using customised content that is specific to your own business.