Dales Cycles
Dales Cycles is a leading bike retailer based in Dobbies Loan, Glasgow who have had a successful e-commerce website for a number of years.
We were asked to work alongside the Dales internal web and online marketing team and look for ways to improve the site user experience and increase sales.
The Dales Cycle website is published by the Volusion e-commerce engine, which gives Dales a robust and scaleable e-commerce environment.
We took a holistic view of the website and looked at a wide range of factors including internet marketing performance, website usability, sales conversion ratio and sales fulfillment processes.
The outcome of our engagement was the redesign of key sections of the Dales Cycles e-commerce product catalogue based on the results of usability testing of the website with enthusiast and leisure cyclists.