Internet Marketing
Internet Marketing is Big Picture stuff.
Internet Marketing is about using all the available online channels to market your business, and not just your website.
Internet marketing is more than just getting a good Google listing.
We use internet marketing to describe the more strategic use of internet technologies to market your business, its products and services, employees and other elements such as social responsibility.
Internet marketing tactics include:
- Search engine optimisation (SEO)
- Pay-per-click adverting and Google AdWords
- Search Engine Marketing including other tactics such as site linking, directory listings and affiliate marketing
- E-mail marketing
- Social media marketing including social networking websites and consumer generated content
The objective of effective internet marketing is to maximise the visibility of your business across the whole of the web.
For that reason, we want to look at the Big Picture, and not just worry about whether you're number 1 or number 9 on Google.