SEM uses search engine optimisation along with other tactics such as pay-per-click (e.g. AdWords), site linking, and directory listings that can positively influence your website's visibility in Google search engine results pages.

Good search engine rankings are a combination of these different factors, and you need to realise that SEO alone may not get your website the positioning that you are seeking.

Irrespective of the market sector or type of business, we often recommend that clients run an AdWords campaign as we believe that being a live AdWords advertiser has a positive influence on your natural (or organic) search engine rankings.