Web applications
If you want to use web technology to deliver a service or support a business process, then you need a web application or webapp.
Whereas a website allows the user to freely interact and browse content, a web application takes the user through a specific process to achieve an end result.
Web applications can range from e-commerce websites and online job applications, through to bespoke software development using internet technologies.
Once you start thinking about it, you can see that the majority of companies will likely have a need for a web application in some part of their business.
Rather than just publishing standard web page content, you provide online functionality that offers value to your customers.
Delivering services online will also improve your business efficiency by cutting the cost and money involved, and also removing unnecessary manual intervention.
Providing online services also means that your customers can deal with you on a 24/7 basis, rather than being restricted to normal office hours.