Website design process
Our approach to developing websites is to view your website as a conversion process.
We take general interest and first-time enquiries and converts them in to sales, enquiries or future engagement with your business.
Our web design model is based on a
sales-funnel, in which the first objective is to
widen the funnel to get more customers entering the process and
visiting your website.
We want to prevent leakage of sales opportunities at any level of the process, and retain as many visitors within your website and move them to the next stage of conversion.
We aim to understand and map the customer journey throughout your website, so that content and functionality is delivered that is relevant to the site visitor.
By designing the site around the customer journey, we are more likely to achieve higher conversion ratios for online enquiries, engagement with content and active participation with your business.
The section of our website covers the main elements of our approach to web design including:
- Umbraco CMS
- Website strategy and planning
- Website structure and information architecture
- Visual design
- Website accessibility
- Analytics & visitor statistics
We're also very open about our pricing policy so you can check out indicative fees for our web design services.